This is a crucial part of the AIDA process as, without desire, your customers won’t act and you won’t see any returns from your marketing campaign. The information you provide your customers, and the way you provide it, should create a desire for your products or services. Use the brochure to give customers more information about exactly what it is you’re offering and to try to get them really excited about your products and services. Brochures are a great way to get existing and potential customers interested as they give you the opportunity to showcase the best images and attributes of your products and services. The more engaged they are with your brand, the more likely they’ll be to move to the next stage of the AIDA model. InterestĪs soon as you have your customers’ attention, you need to get them interested. Stay focused on the products or services you’re trying to promote and make sure you get your message across quickly and clearly.
The best way to get your customers’ attention is to keep your marketing campaign concise and to the point. Brand awareness can either be increased by creating and distributing brochures, or companies can try to grab customers’ attention through a direct mail or social media campaign before sending their brochures to potential customers. Buyers need to be aware of a brand, their products and services before they can make the decision to buy. The first step in any marketing campaign is getting the attention of the target audience. Utilising this tried and tested model can help you to create compelling and persuasive brochures and allow you to make your next marketing campaign a real success. It identifies the stages an individual goes through when deciding to buy a product or service. The acronym AIDA stands for Attention, Interest, Desire and Action.
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